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Thứ Năm, 20 tháng 2, 2014

SAP, Digital Route Team on Big Data for CSPs - Billing World

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SAP and DigitalRoute have expanded their relationship, resulting in an enhanced solution that brings together data from both operational and business support systems (OSS and BSS), providing insights that are expected to help communications service providers (CSPs) monetize big data.


It has been difficult historically for CSPs to bridge data stored in OSS and BSS systems and, as a result, they have relied on incomplete information when engaging with customers. Connecting these two key data stores makes it possible to give carriers a more complete view of customers’ experiences and interactions, and could be the basis of insight that helps to reduce churn, create more successful service offerings and drive deeper customer satisfaction, the companies said.


By working together to create this enhanced offering, SAP and DigitalRoute say they are uniquely positioned to deliver the holistic view and rapid insights that telecoms operators need. The SAP Convergent Mediation application by DigitalRoute collects and processes data from operational and business solutions, which can be used to power analytics based on the SAP HANA platform in conjunction with the SAP® InfiniteInsight solution and the SAP Customer Usage Analytics analytic application. Merging big data derived from both network and business sources in real time, SAP and DigitalRoute plan to offer a solution that directly enables the CSP to address challenges like churn management, real-time IT and OSS-based Policy Control (PCRF), network experience management and more — all in a real-time and predictive way. This is intended to enable a CSP to quickly enrich and maximize a customer’s experience.


“Real-time insights based on big data drawn from operational and business sources give telcos a platform and toolbox to drive enhanced customer experience," said Johan Bergh, CEO, DigitalRoute. “This quickly supports minimizing churn and enabling new services to reach market far more accurately matched to the customer’s interests than could be accomplished before."


Follow senior online managing editor @Craig_Galbraith on Twitter.







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