SAP InfiniteInsight Solution Brings Predictive Analytics To Broad Spectrum Of Users
“As data rapidly expands, more and more companies are finding competitive advantage by combining advanced analytics and business intelligence to capture, analyse and predict trends,” said Shekhar Iyer, global vice president, Business Intelligence and Predictive Analytics, SAP. “Our research shows companies need new ideas and tools in order to capitalise on their data. We constantly hear that the lack of skilled resources, high total cost of ownership and the manual iterative approach that existing legacy solutions have are all challenges for broader adoption. Put simply, the old approach is not working. SAP InfiniteInsight, along with our existing advanced analytics capabilities, provides a platform to help analyse business in real time and provide predictive insight across the enterprise by integrating predictive insight into applications, processes and decision-making.”
While 78 percent of businesses agree that investments in predictive analytics will be a priority over the next five years, only 29 percent say they are using predictive analytics today. Of the organisations currently using predictive tools, 94 percent see a positive impact. SAP InfiniteInsight is designed to bring greater insight to more people by extending the power of predictive analytics from data scientists to line-of-business users. Capabilities of SAP InfiniteInsight include:
Analytical data sets: With the explorer feature, power users define a broad set of reusable business components, called analytical records, that are designed to be applied over and over again to automatically create the analytical data sets used for predictive modeling. This innovative approach is faster and supports less human error than traditional handcrafted techniques.
Accurate models: The modeler feature automates the building of sophisticated predictive models for every data mining function and helps users quickly get to the right algorithm for their business problem with a model built for accuracy and optimal results.
Actionable scores: The scorer feature can deploy optimised scoring equations directly in database to SAP HANA and other major database platforms. Because predictive scores often feed into complex business rules and decision engines, open interfaces support integration to enterprise applications like call centers or websites.
Peak performance: With traditional predictive methods, it is difficult to optimise great numbers of campaigns, become overly granular in targeting or to retrain models on a regular basis without investing time and sacrificing other business priorities. With the factory capability, business users will be able to schedule model refreshes as often as needed by the business.
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