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Thứ Ba, 26 tháng 11, 2013

Integrated Marketing Expert Job - SAP - Palo Alto, CA

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Ref-Code: US-57891118-EN-13-002

Work area: Marketing

Expected travel: 0% - 30%

Career status:

Employment type: Regular Full Time


SAP is the global market leader for business software and thus contributes a considerable part of the world's economic power grid. At SAP you get your chance to put your ideas into action with maximum impact.SAP Global Marketing, Inc. seeks an Integrated Marketing Expert at our Palo Alto, CA location to serve as a member of a team responsible for the marketing and adoption of Database & Technology solutions within Industries and Lines of Business.


In the area of Market Research & Insights: through others, gathers, and synthesizes market insights and company objectives including solutions, industry, and geographies. In the area of thought leadership - with guidance, serves as a public voice to the market, and acts as a solution evangelist for In-Memory Databases, Big Data, and Real Time Computing. In the area of Core Content Development takes responsibility to define product positioning and messaging for In-Memory Applications that will be integrated into marketing programs and campaigns. Performs certain activities to drive interaction with market stakeholders such as Analyst and Public Relations, and other communication channels to deliver the right messages into the market. Participates in conferences and events by building and delivering compelling product demos and solution presentations. Collaborates with various internal stakeholder and other worldwide teams to execute demand generation and opportunity acceleration marketing programs and campaigns. 30% travel required.


Experience must involve building and executing go-to-market plans to support company revenue goals. Two years of experience managing relationships with customers in international markets in the Business-to-Business technology space also required. Experience must involve researching and analyzing competitive market landscapes and developing strategic insights. Experience must involve preparing and delivering compelling software demonstrations and running customer workshops. Experience must involve working with engineering teams to capture and synthesize technical product information. Experience must involve mobile applications and technologies. Experience must involve the enterprise software market, and SAP products and technology. 30% travel required.


Bachelor's degree in Marketing, Business, or a related field of study and 7 years of experience required. The company will also accept a Master's degree and 5 years of experience.

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