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Thứ Ba, 30 tháng 7, 2013

SAP sees solid growth in Brazil, Mexico in H1 and majority SME market in ... - Business News Americas

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German enterprise software giant SAP (NYSE: SAP) saw solid growth in Brazil, Mexico and Colombia during the first half of the year, the firm's regional president for the Americas, Rodolpho Cardenuto, told reporters.

The executive highlighted the growth rate experienced by SAP in the Brazilian market in the second quarter of the year. "We grew over 100% in Brazil in Q2, following solid growth in the previous quarter. We had a very good first half of the year in this market," Cardenuto said on the sidelines of the SAP Americas Partner Leadership Summit, which is being held in Hollywood, Florida, this week.

Brazil is a "very strong" market for SAP, with more than 70% of the country's GDP now running on the software, co-CEO William McDermott previously said in a conference call with investors.

The Americas region, which includes operations in the US, Canada, and Latin America, contributes 40% of SAP's global revenues, Cardenuto added. "The US represents by far our largest market in the Americas region. Other key markets in terms of revenue contribution are Brazil, Mexico and Canada".

Cardenuto also said that at a global level, SMEs contribute the majority of the firm's revenues. "We can say that the SME segment currently represents over 70% of total revenues in the Americas region, the executive said.

SAP's total revenues in the Americas reached 1.60bn euros (US$2.1bn) during the second quarter, up 9.3% year-over-year.

SAP saw growth of 43% in software sales in Latin America during Q2.

The software firm has implemented a new sales strategy for Latin America. Under the new strategy, SAP has created two business areas called Northern Latin America (NOLA) and Southern Latin America (SOLA).

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