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Thứ Bảy, 1 tháng 6, 2013

Retention Science Gets Hand-Picked to Join SAP HANA Startup Focus Program - PR Web (press release)

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Santa Monica, CA (PRWEB) May 31, 2013

Retention Science, a big data company that helps E-commerce business maximize customer lifetime value and retention, was hand-picked to participate in the SAP Startup Focus program. Known for being highly selective, the program only admits startups that show real promise in the field of big data, predictive, and real-time analytics.

“We were looking for innovative startups that solve real problems for enterprises. We saw that Retention Science’s predictive analytics solutions can have a big impact on many of our clients and the business sector in general. That’s one of the reasons why SAP chose the company,” said Ron Wessels, Head of the Startup Focus Program.

Retention Science joins a select group of companies in various activities designed to accelerate their traction and development. Among those activities includes virtual and in-person boot camps that give developers the chance to access HANA technology and deepen their relationship with SAP.

“We’re very excited about this exciting opportunity and we’re excited to take part in the program’s events” said Retention Science co-founder Jerry Jao. He furthered that being part of SAP Startup Focus will allow Retention Science to find more effective ways to leverage SAP technology in its retention automation platform and Customer Profiling Engine to predict customer behaviors.

“Retention Science is constantly innovating. We’re always looking for ways to improve our big data and predictive analytics technology and being a part of SAP Startup Focus lets us explore ways to do that.”


Big data and predictive analytics, which are the cornerstones of Retention Science’s technology, are playing a much bigger role in E-commerce than ever before. Online merchants rely on analytics to evaluate and improve various aspects of their business.

More importantly, data and analytics give E-tailers invaluable knowledge about their users and allow them to take the necessary steps to improve customer experience. Retention Science’s specialty lies in using the two to boost customer retention in E-Commerce businesses. The company aggregates massive amounts of customer data for its clients and analyzes them to recommend retention campaigns relevant to each user.

The company has received a lot of praise—both from its clients and the media—for its innovative use of big data and analytics. And with help of the SAP Startup Focus Program, Retention Science will be able to take its technology even further.

About Retention Science

Retention Science is the first Retention Automation Platform that turns Big Data analytics and predictive algorithms into actionable retention marketing campaigns. Its Customer Profiling Engine analyzes the customer lifecycle and optimizes the time periods to re-engage customers with individually-tailored offers. Retention Science has been named a Top 10 Software Company in Southern California by SocalTech. Its award winning technology was featured at Under the Radar and won the Judge’s Choice & Audience awards judged by marketing executives from Zappos, Etsy, One Kings Lane, etc.

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